#ConHass is always better

Our campaign to promote domestic consumption went directly to the market in alliance with Grupo Éxito.

We took advantage of the boom of the Burger Master, a gastronomic event organized by the influencer Tulio Recomienda, to invite him to make different preparations with our Hass Avocado as the protagonist, for special customers of Exito stores, in 4 main cities of the country: Medellin, Bogota, Cali and Barranquilla.

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#ConHass in numbers

4

Main cities of the country

4

Wow + success in the country

Burguer Máster

Campaign development framework

+4000

Persons per day in each warehouse

+10.000

Hass units last month Top10 Success

Continuity

and virality in +campaign time

Retail + large

of the country with presence in different latitudes

Own brands

Linked to the campaign

+500 thousand

Publication reach for 15 min

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National brand Avocados from Colombia

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Hass Connection

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Exporters Board

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Persea Plan

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Eduhass, technical courses and training

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