National brand Avocados from Colombia

The country brand that will show sustainability from the heart to the world

In order for our fruit to continue conquering the market, differentiate itself from other origins and become known thanks to the implementation of good practices, the quality of its processes and the contribution of our agroindustry to the economic, environmental and social well-being of our country, we created Avocados from Colombia | Aguacates de Colombia, the country brand that will be in charge of showing the world sustainability from the heart.

Our Hass avocado represents Colombia in more than 30 countries to which we export it. In addition, it is the source of income for at least 240 thousand people in the agricultural sector of our country, 17% of national employment, who grow it in 18 departments and about 230 municipalities (35,000 hectares planted).

Avocados from Colombia | Aguacates de Colombia is inspired by our authenticity and passion, as Colombians, for our culture. Its essence is consolidated from the natural wealth of our territory, considered one of the most biodiverse on the planet. It symbolizes the generosity of the sky, which offers us more than 3,240 mm of rain per year, when the world average is 990 mm.

We invite you to get to know the graphic and narrative elements that make up the brand.

Check the brand image

Explore other initiatives

Our Sustainable Production Supply Chain

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#ConHass

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Hass Connection

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Exporters Board

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Persea Plan

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Eduhass, technical courses and training

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